ABOUT
Building, Launching and Scaling Products
I work at the intersection of product, market, and execution. Over the past 15 years, I have helped organisations identify opportunities, shape practical products, and deliver outcomes that improve growth, adoption, and operational performance.
I focus on understanding the business problem before moving to solutions. By aligning customer needs, commercial priorities, and operational realities, I help teams make better decisions and execute with clarity. My work brings together people, systems, and stakeholders to build practical operating models that support successful product delivery and sustainable growth.
SKILLS
Areas of Expertise
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Product strategy, prioritisation, and roadmap leadership
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Commercial delivery and go-to-market execution
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Customer insight and market opportunity assessment
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Lead funnel optimisation and conversion improvement
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Operational design and process simplification
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Product rollout, implementation, and adoption
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Cross-functional delivery across product, commercial, and operations
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Market expansion and execution in Australia / Southeast Asia
Dec 2024 – Jan 2026
Senior Category Manager
Fairview Architectural - Building Material
Led product strategy and commercial growth across 8+ products, with responsibility for portfolio expansion, inventory optimisation, and product capability development.
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Built and scaled the product team from 1 to 3 people to support portfolio growth and delivery execution
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Grew the compressed fibre cement façade portfolio by 20% quarter-on-quarter through targeted market activation, customer engagement, and national industry events
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Increased brick façade revenue from below $100,000 annually to $2 million within 6 months through portfolio rationalisation, product improvements, and market repositioning
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Reduced aged inventory by $150,000 per quarter through SKU review, bundled promotions, and commercial stock management
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Delivered an AI-based product support agent integrating HubSpot, Microsoft SharePoint, and Microsoft Copilot to support sales teams and customer technical enquiries
Aug 2022 – Jul 2024
Product Owner
SEEK - HR Technology
Owned product roadmap and delivery across legacy CRM platforms operating in six Asian markets, followed by platform unification into Salesforce as part of the One SEEK transformation program.
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Managed roadmap, prioritisation, and delivery across two legacy CRM platforms during the first 12 months
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Led transition from an internal engineering team to external delivery partners from Thoughtworks, maintaining continuity across product delivery and migration planning
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Coordinated stakeholder alignment, data preparation, UAT, dry runs, and go-live readiness across six countries
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Delivered migration of two legacy platforms to Salesforce within budget and planned timeframe
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Led two annual PwC Australia IT audits while supporting broader transformation governance
Dec 2021 – Aug 2022
ANZ Product Manager
Diversey - Chemical Technology
Managed product consolidation and launch activity following acquisition integration across the Australia and New Zealand market.
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Consolidated 500+ SKUs from a portfolio of 1,200+ products following the acquisition of Tasman Chemicals
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Led technical documentation, packaging updates, regulatory coordination, and customer communication across merged products
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Delivered launch of 24-hour antimicrobial surface technology products during the COVID period
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Launched a sustainable green-cleaning product range aligned to market demand and environmental priorities
Dec 2019 – Dec 2021
Product Marketing Manager
Brooke Water - Water Technology
Led end-to-end development and commercial launch of a consumer water filtration product, from concept and market validation through to manufacturing, brand development, and go-to-market execution.
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Led market research, product concept development, design iterations, and manufacturing readiness
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Worked across R&D, industrial design, packaging, and supplier coordination to bring the product to launch
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Established brand, digital presence, sales channels, and go-to-market assets during production phase
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Delivered product launch generating 10,000+ weekly visitors in the first weeks and 100+ units sold per week during early launch
WORK EXPERIENCE
TOOLS
Proficient in:
Collaboration Tools: Slack, Confluence, Miro
Project & Task Management Tools: Jira, Trello
Workflow & Process Automation Tools: ServiceNow, Nintex
Business Intelligence Tools: Tableau, Power BI
CRM: Salesforce, HubSpot
EDUCATION
Bachelor of Business and Commerce
University of Western Sydney
CERTIFICATIONS
Telecommunications Certificate III
PROJECTS
LET'S WORK TOGETHER
ronaldpoon@live.com |